Who We Are

Forbidden Fruit was established in 1981 and has been woman owned and operated since 1987. We run on a small staff of professionals who are dedicated to your heath, sexual education & freedom of sexual expression. Our family based operation ensures quality in service and information for our clientele. We are well versed in everything from your first vibrator to all things that go thwack! slap! and ooooh in the night. From vanilla to hardcore, we have the accoutrements to bring your fantasies to life.

For the past 16 years, Forbidden Fruit has consistently won both readers and critics poll awards for it’s superior customer service, outstanding mix of products and dedicated service to the community.

Accolades include:
Kudos from Bust Magazine – “Best Lingerie/Naughty” 1997-2011
Austin Chronicle – “Best Lesbian Toy Store” & ”Best Naughty Business” 1997-2011
The Texas Triangle – “Best Adult Toy Store”

Our Mission

Simply put, we strive to foster sexual self-awareness and communication, to educate and inform our community and support lifestyle needs. We strive to make you feel comfortable and safe, to answer your questions, offer solutions and make sure you find what you’re looking for.

Our staff aims to nurture sexual self-awareness, acceptance, and a sense of humor about our bodies, our sexuality, our hang-ups and our kinks. We encourage ourselves and others to explore, experience, and accept new facets of sexuality. We want to nourish those desires and needs that we have already accepted with love, consent and high-quality products!

Our company creed is to assist our customers, community and co-workers with honesty, respect, compassion and kindness.